![]() ![]() “You can imagine if we turned review off, how long it would take the App Store to just become a toxic kind of mess, and that would be terrible for the user,” he said. He also stressed the importance of Apple’s process of reviewing apps, which the company has argued makes its devices safer. (Cook mentioned Samsung and Google, as well as Chinese brands such as Oppo, Vivo and Huawei.) In his testimony, Cook hit on now-familiar themes that Apple’s executives and lawyers have been employing throughout the trial, including that the company’s products and services put privacy and security front and center and also compete with many others in the smartphone and app markets. Epic Games CEO Tim Sweeney was the first witness in the trial, which has lasted nearly three weeks and is scheduled to wrap up on Monday. “There are clearly other ways to monetize, but we chose this one because this one overall is the best way.”Ĭook was the last of several Apple executives to testify, with others including Craig Federighi, Apple’s senior vice president of software engineering, and Phil Schiller, Apple Fellow and former longtime head of marketing, who each took the stand earlier this week. Though most of the apps on the App Store are free, Cook said, apps that pay Apple’s commission benefit from the huge audience those free apps bring to the app store and also from the technical updates and support Apple provides to developers. ![]() He also defended Apple’s rule that iPhone apps can’t let users know that their products are available at a cheaper price elsewhere, saying in response to a question from Gonzalez Rogers that it would hurt Apple’s return on its intellectual property. “That iPhone has a set of principles behind it in safety, security and privacy,” he added. “I think they have a choice today, they have a choice between many different Android models of smartphones or an iPhone,” Cook said, referring to Google’s Android smartphone operating system. ![]() In a quickfire, somewhat tense exchange with the Apple CEO, Rogers asked why Apple couldn’t give users a choice to get games and content cheaper than it is on the iPhone. Fortnite’s removal from the App Store prompted Epic to sue Apple. Apple gets a 30% cut of many in-app purchases on iOS devices and does not allow alternative payment systems. ![]() At the center of the lawsuit is Fortnite, the hugely popular video game made by Epic that was kicked out of Apple’s App Store last summer for flouting Apple’s rules on digital payments by establishing its own system. The iPhone maker’s chief executive took the stand to wrap up Apple’s case in its high-profile antitrust trial with Epic Games. “We have a maniacal focus on the user,” he added. In his first-ever court appearance as CEO of Apple, Tim Cook sought to defend the tech giant from allegations that it abuses its market power by touting it as a principled company with an obsessive focus on users.Īpple’s mission “is to make the best products in the world that really enrich people’s lives,” Cook said Friday morning under questioning from Apple’s lawyer, noting the tens of billions of dollars of company investments in research, privacy and security. ![]()
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